Using Sports as a Key Promotional Vehicle. (Adidas) Essay

Using Sports as a Key Promotional Vehicle. (Adidas) - Essay Example Other areas that the marketing plan shall address include choosing a media through which to do the advertisement. Such media could be electronic media, print media or web as an online marketing media. The paper will also discuss developing of an advertisement schedule that will define when and how long the advert is running in case it is a live broadcast. It will also define a clear way through which the plan will be able to measure the effectiveness of the advertisement (Caskey, & Subirana, 2007, p. 670). This paper will also address ways in which to go about the components of strategic marketing plan such as mission, goals, product planning, and marketing information management. It will also analyze and discuss distribution system, pricing, promotion strategies, financing, and issues to do with purchasing. The marketing plan will also address concerns around risk management, actual selling, and internal communication systems for effective management and passing of information. The promotion plan will also discuss other administrative plans such as a timeline for implementing the promotion and appropriate intervals when the promotion will run. In order to achieve all these, the plan will first set mission and vision. Marketing in general presents an opportunity for any business to grow. Additionally, this In fact, how much a business does its marketing plan determines how much the business is going to benefit in terms of sales turnover. The Sports Promotion Plan for Adidas This market ing promotion is all about Adidas and its assorted sports products. Adidas aims at sponsoring Euro 2012 to market itself. To do this, Adidas Company must find out all the stadiums where teams will play. Using Porter’s Generic model, the promotional plan for the sports equipment that Adidas must first consider will be the need to concentrate on cost leadership strategy as put ward by Chowdhury (Chowdhury, 2005, p. 64). Under this model, Adidas will have to set its prices averagely low so that it can earn a share of the market in the short run as it anticipates other competitor such as Fila to respond. The first promotional strategy for Adidas will be to secure the sponsorship in part but as the leading sponsor. This will give Adidas the power to make sure that it has a say on how Euro 2012 is going to engage in advertisement. The most recommendable promotion means in the forthcoming Euro 2012 will be to inside stadium advertisement and television promotion of the event. It wil l be satisfactory if the business also sponsors referee t-shirts and other sports assortment that there may be, then the business can just maintain its positions as other firms experience decrease in sales (Daniel, 2003, p. 233). Mission and Vision Adidas mission for Euro 2012 is to be the leading supplier for all sports assortments to teams and fans. Its vision is to reach most parts of rural and urban Europe to campaign for increased interests in sports. Adidas is aware that such a campaign will translate into increased demand for its products during the Euro 2012. The post-match period could also be profitable from the new market acquired during the Euro 2012 sponsorship. Other goals for the industry could be making sure that at the back of receipts sold, the front design has Adidas name in the

Stream Of Consciousness Essay

Stream Of Consciousness Essay Stream of Consciousness is a literary technique which was pioneered by Dorthy Richardson, Virginia Woolf, and James Joyce. Stream of consciousness is characterized by a flow of thoughts and images, which may not always appear to have a coherent structure or cohesion. The plot line may weave in and out of time and place, carrying the reader through the life span of a character or further along a timeline to incorporate the lives (and thoughts)of characters from other time periods. Stream-of-consciousness writing is usually regarded as a special form of interior monologue and is characterized by associative leaps in syntax and punctuation that can make the prose difficult to follow. Stream of consciousness and interior monologue are distinguished from dramatic monologue, where the speaker is addressing an audience or a third person, and is used chiefly in poetry or drama. In stream of consciousness, the speakers thought processes are more often depicted as overheard in the mind (or addressed to oneself); it is primarily a fictional device. The term was introduced to the field of literary studies from that of psychology, where it was coined by philosopher and psychologist William James. Dorothy Miller Richardson (17 May 1873 17 June 1957) was the first writer to publish an English-language novel using what was to become known as the stream-of-consciousness technique. Her thirteen novel sequence Pilgrimage is one of the great 20th century works of modernist and feminist literature in English. Throughout her career, Richardson published large numbers of essays, poems, short stories, sketches and other pieces of journalism. However, her reputation as a writer rests firmly on the Pilgrimage sequence. The first of the Pilgrimage novels, Pointed Roofs (1915) was the first complete stream of consciousness novel in English (Joyce had already started writing Ulysses), although Richardson herself disliked the term (May Sinclairs import), preferring to call her way of writing interior monologues. The development of this technique is usually credited to James Joyce and Virginia Woolf. The failure to recognise Richardsons role is partly due to the critical neglect of Richardsons writing during her lifetime. The fact that Pointed Roofs displayed the writers admiration for German culture at a time when Britain and Germany were at war may also have contributed to the general lack of recognition of the books radical importance. Richardson can also be read as a feminist writer, not because she overtly calls for equal rights for women but because her work quite simply assumes the validity and importance of female experiences as a subject for literature. The central character in Pilgrimage, Miriam, is a woman in search of her own full identity, which she knows quite clearly cannot be defined in male terms of reference. Richardsons wariness of the conventions of language, her bending to near breaking point of the normal rules of punctuation, sentence length, and so on, are means towards what she termed feminine prose, which she clearly saw as necessary for the expression of this female experience. Virginia Woolfs stream-of-consciousness style was influenced by, and responded to, the work of the French thinker Henri Bergson and the novelists Marcel Proust and James Joyce. This style allows the subjective mental processes of Woolfs characters to determine the objective content of her narrative. In To the Lighthouse (1927), one of her most experimental works, the passage of time, for example, is modulated by the consciousness of the characters rather than by the clock. The events of a single afternoon constitute over half the book, while the events of the following ten years are compressed into a few dozen pages. Many readers of To the Lighthouse, especially those who are not versed in the traditions of modernist fiction, find the novel strange and difficult. Its language is dense and the structure amorphous. Compared with the plot-driven Victorian novels that came before it, To the Lighthouse seems to have little in the way of action. Indeed, almost all of the events take place in the characters minds. James Joyce is celebrated as one of the great literary pioneers of the twentieth century. He was one of the first writers to make extensive and convincing use of stream of consciousness, a stylistic form in which written prose seeks to represent the characters stream of inner thoughts and perceptions rather than render these characters from an objective, external perspective. This technique, used in A Portrait of the Artist as a Young Man mostly during the opening sections and in Chapter 5, sometimes makes for difficult reading. With effort, however, the seemingly jumbled perceptions of stream of consciousness can crystallize into a coherent and sophisticated portrayal of a characters experience.

Solution to the Foreclosure Crisis Essay -- Foreclosures, USA,

How real is the mortgage foreclosure problem in America? How did it come about? What are some possible solutions? First of all, the problem is so big that almost everyone knows someone who lost their house because of a foreclosure, and this is new. It didn’t used to be that way. Listening to the stories of foreclosure evictions provides an eyewitness viewpoint of how it happened. This is important because it provides a background against which to decide solutions. The overhang of foreclosed homes for sale is pummeling home prices and laying waste to entire neighborhoods. In the process, consumer spending has suffered mightily and deepened the recession as Americans have seen the value of their most important assets, their homes, are falling in value. There were a lot of different factors that went into the development of the problem. There was buying a house that cost more than the people could afford, and there was taking on a mortgage payment that had monthly payments that were really high. There was the problem, too, of people who had no savings after they bought their house, so if anyone got sick or lost a job they couldn’t make their payments. Finally, experts are not sure of the solution to the foreclosure problem. They have thought about encouraging lenders to â€Å"renegotiate†. Renegotiation means sitting down and hammering out another agreement, maybe having the bank accept a lower mortgage payment and forgiving some of the balance. Banks tend not to want to do this because they think that if they just take back the property and sell it to someone else, they will not lose any money, but is that really true? And what are the advantages and disadvantages of renegotiation? We will consider each question in turn. First of... ... not have empty, vacant houses. Property taxes will continue to flow into government and everyone will have a win-win situation. WORKS CITED Adelino, Manuel, Kristopher Gerardi and Paul S. WIllen â€Å"Why Don’t Lenders Renegotiate More Home Mortgages? Redefaults, Self-Cures and Securitization.† Public Policy Discussion Papers. July6,2009 accessed Dec8,2009 http://www.bos.frb.org/economic/ppdp/2008/ppdp0904.htm. Carr, James H. Housing Policy Debate. Responding to the Foreclosure Crisis. Volume 18 Issue 4 2007. 837-860 Mills, Bart. â€Å"Residents Hang on To Homes†. The Lima News Dec 12,2009. Spader, Johnathan S. and Roberto G. Quercia. Mobility and Exit from Homeownership: Implications for Community Reinvestment Lending. HousingPolicy Debate volume 19 Issue 4. 2008. 675-709. Wikippedia. Foreclosure. Dec7,2009 http://en.wikipedia.org/wiki/Foreclosure.

Direct & Indirect Leadership

Direct vs. Indirect Leadership The term leadership is a word taken from the common vocabulary and incorporated into the technical vocabulary, of a scientific discipline without being precisely redefined. As a consequence, it carries extraneous connotations that create ambiguity of meaning (Janda, 1960). Leadership has been described as the â€Å"process of social influence, in which one person can enlist the aid and support of others in the accomplishment of a common task†. Social influence occurs when an individual's thoughts, feelings or actions are affected by other people, i. e†¦ onformity, peer pressure and socialization. (Wikipedia). The military definition of Leadership is influencing people—by providing purpose, direction, and motivation—while operating to accomplish the mission and improving the organization. Getting people to do what you want them to do. It is the means or method to achieve two ends: operating and improving. But there’s more to influencing than simply passing along orders. The example you set is just as important as the words you speak. And you set an example—good or bad—with every action you take and word you utter, on or off duty. Through your words and example, you must communicate purpose, direction, and motivation (FM 22-100 Chapter 1The Leadership Framework). Military leadership could be different from the rest of the world. Most corporations, companies and jobs are not bound by and oath, some may be. But what they do have in common, you don’t get to pick your leadership style. In the army you were sworn by an oath to defend the Constitution of the United States, against all enemies foreign and domestic so help you God and obey the orders of those appointed over you. In others words you didn’t have a choice, to pick what style of leadership you wanted. Most military leadership is a form of direct leadership. Generals communicate with field Commanders through teleconference, e-mails and speeches updating and talk about rules and regulation that effect their immediate command. Reinforcing, the army mission, its values and goals. Commanders are different they provide direct and indirect leadership, they are the one’s closet to the ground solider. Examples of direct leadership include formations, inspections and motor pool visits. They meet with their chain of command on a daily basis, to discuss and update them on changes to policies and regulation. Ensuring that all rules and regulation are being followed according to Department of Defense (DOD) and Uniform Code of Military Justice addressing all concerns and issues under their Chain of Command. Examples of more direct leadership include memos too change to policy, speaking at New Solider Orientation and before field training exercise. A form of indirect leadership by a CEO is called â€Å"cascading† (Bass, Waldman, Avolio, & Bebb, 1987; Waldman & Yammarino, 1999; Yammarino, 1994), occurs when the direct influence of the CEO on immediate subordinates is transmitted down the authority hierarchy of an organization (e. g. , from the CEO to middle managers, to lower-level managers, to regular employees. In this case the United States Army, through their promotion system. The Army is looking to retain, recruit and promote soldiers’ whose attitude, values (you’re vs. Army), military knowledge and appearance stack up against theirs through the promotion systems. Military Leadership Development Courses schooling design educate, reinforce the leader to achieve excellence. The Leader of Character and Competence Acts: Valves, Be, Know and Do. Values are Loyalty, Selfless Service and Integrity. Be: loyal, mental, physical and emotional strong. Know: Interpersonal, Technical and Tactical skills. Do: Influencing, through communicating and decision making. Operating, executing and assessing missions/training. Improving, through team building, developing and learning (FM 22-100 Chapter 1 The leadership Framework Fig 1-1). The type of leadership depends on the type of organizations that you are in or working for. One leadership style do not fit every situation. Strengths and Weaknesses Direct: Strengths: Everyone knows who’s in charge. Leaders or Managers has all the power, employees has very little input. Weakness: employees have no input, everything is enforce from the top down Employees may not take any initiative Indirect: Strengths: Employees can brainstorm come up with different ideas on how to accomplish the task/mission. Weakness: Could be time consuming, no one can agree on how to accomplish the task No one wants to accept responsibility

Artistic Nudity

Artistic censorship is the downfall of high school artwork. The classroom is being subjected to rules which limit the subject of students’ work. Censorship creates a naive and uneducated society, which in turn produces more and more generations of naive children. When a person puts their art out in the public to be judged, just that should happen. It should not be covered or hidden, censored or discarded. Art is impractically criticized based on its subject. It should be looked at as one person’s opinion, not a public’s fear.You are lying naked, exposed and vulnerable on a hard, uncushioned wooden floor. Your innermost feelings and opinions are painted out for the world to see; you can do nothing except accept the ruthless opinions of others. Exposing yourself to the public places an indescribable pit in your stomach. It puts you in the most defenseless of positions. Your beliefs are too radical. In turn, the common man suppresses them, and your vulnerability inc reases. You are shut down, pushed aside and hidden in a closet where you will sit to collect dust.Your opinions are there with you. They are unwanted by the outside world, and therefore, censored. Did you hear that dirty word just come out of your mouth? It was appalling; your mother would be ashamed of you. Censored. What were you thinking? Nothing should be censored. Nothing should sit pushed aside. It should all be out for the world to see, and to criticize. Your opinions, your artistic opinions, put into a tangible form should never, ever be hidden. Censorship is best defined as when an individual is forced to â€Å"suppress their own values, attitudes and beliefs. (Anderson and Garoian, 1996). It is the black rectangle that covers nudity, the obnoxious bleep that blocks out profanities and the curtain that discloses art work. In high school classrooms, the issue of art censorship has become increasingly prevalent in the last ten years. (Kushner, 1999). Educators, high school s taff members and community critics have begun to draw a line segregating what is acceptable and what is not. That line is continually getting tighter, meaning the level of acceptability is becoming more and more strict.Technology, warfare, politics and drug use are all maturing; with this, comes the maturity of high school students’ opinions. Then, in turn, comes advancing art: which many older (and often more conservative) people find shocking or offending. Art is created to appeal to or offend different interest groups. Artists intentionally compose their pieces to â€Å"challenge the assumptions of the audience [and] provoke reaction and discussion. † (Anderson and Garoian, 1996). Provocation is the one and only reason to ever create a piece of art.If, for any reason, this provocation is censored, it depletes the entire artistic background of a work of art. Art without meaning is simply decoration. In the classroom, suppression is forcing art to fit into a square bo x, â€Å"devoid of all values. † (Garoian and Anderson, 1996). Radical viewpoints are by far the most effective way for an artist to gain attention from an audience. When these viewpoints are unable to be viewed, people are no longer attracted to art. Censorship eliminates public interest in art and increases the naivety of a society.All over the country and more so all over the world, people are afraid of new ideas. They are afraid of encountering real, exposed-to-the-bone artistic nudity. This fear embeds itself in our entire culture, forcing censors to eliminate things we supposedly don’t want to see. Simply eliminating things that are different creates a very innocent society. Without being exposed to new things, we become victims of the censors, and that is never a good thing. So as the future progresses, my art work will continue to push past the black censor bar.